Carnaby Street and its boutiques were the height of 1960's fashion, and it provided musical inspiration for both The Kinks and The Jam. The Kinks track "Dedicated Follower of Fashion" lampooned the many fashionistas doing their utmost to keep up with fashion.

In the 60s bands such as The Beatles, Small Faces, and Rolling Stones appeared in Carnaby street area to work, shop, and socialize, it became one of London's coolest destination associated with the Swinging Sixties.

There are two Westminster City Council green plaques on Carnaby Street: the first can be found at 1 Carnaby Street and is dedicated to fashion entrepreneur John Stephen, who was responsible for beginning the Mod fashion revolution here.

On the 8th September 2007 a commemorative plaque dedicated to Don Arden and Small Faces was unveiled at 52-55 Carnaby Street, Arden's former offices. Kenney Jones ex-drummer of Small Faces said "To honour the Small Faces after all these years is a terrific achievement. I only wish that Steve Marriott, Ronnie Lane and the late Don Arden were here to enjoy this moment with me".

In 1969, Peggy March recorded an album called In der Carnaby Street, with a hit song of the same name.

There is a song by The Jam called "Carnaby Street", written by bassist Bruce Foxton. It was the B-side of single "All Around The World", released in the UK on 8 July 1977, reaching a chart position of number 13. It never appeared on any studio album, but can be found on the collected works of The Jam boxset Direction Reaction Creation.

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